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Frida

Frida is the brand that understands parents. Who You Understands. It is not a way of life, far from it. It is a brand based on solutions. The 411 of parenthood.

Babies are cute. Parenthood is not always. For all the perfect moments, there is Instagram, For all the others, we are here for you.

Frida prepares parents for the unfiltered realities of parenting with simple but brilliant solutions that do the work that needs to be done.

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